Broadcast SMS is when you send bulk text messages to many people simultaneously. This allows you to reach a larger audience and improve your total number of conversions through sheer volume. On top of this, there are many ways that these broadcasts can improve your marketing strategy if you’re making the most out of SMS marketing. Scroll down to review some of the ways SMS broadcasts will help you take your business to the next level.
Engagement is the key to transforming social media into a profitable marketing tool. While SMS is not social media in the traditional sense, it has many overlapping qualities, including the importance of engagement. When you send out a marketing text, will your recipients even open it? This depends on how much engagement can be expected from your text. If it’s boring, it will only accomplish a little, but if the text is designed to promote engagement, more people will interact with your brand.
For example, you can text links to your videos, blog posts, surveys, and special offers. These are things that people will be eager to engage with, and when they do, they’ll help you to strengthen your brand and customer loyalty.
SMS reaches more people than email marketing these days. Using a broadcast text message blast will potentially create more conversions regardless of the importance placed on your actual conversion rate. There will be less pressure to get everything 100% perfect, so you can focus on reaching as many people as possible with your marketing message. On top of this extended reach, you’ll also have more opportunities to instigate word-of-mouth marketing and gain new followers and customers that way as well.
Money saved is money earned, especially when it comes to your marketing budget. Since SMS reaches such a large audience, it is a much cheaper option than traditional marketing methods. This is even more true when you’re using a text alert service to broadcast text messaging. These services are affordable, easy to use, and allow you to import existing contact lists. If you are serious about your SMS campaigns, then using a text alert service will help you to make the most of them.
- Instant Interaction
People typically only check their email once daily, if even that often. Text messaging is different, however. Since texting is such a huge part of people’s lives, they’ll be much more likely to read your texts as soon as it reaches them. This has many practical applications, such as allowing you to send time-sensitive offers.
A good example of this would be a restaurant that wants to have a flash sale of sorts. It can text its customer base and let them know it has a special promotion available only during a certain time frame. This element of scarcity can get people to read the text and take immediate action and turn a slow business day into a winner.
- Build Customer Loyalty
When it comes to building customer loyalty, it’s hard to beat broadcast SMS marketing. This is because the messages feel more personalized, especially if you’re segmenting your demographic. On top of this, texts feel more personal in general since most people use them to communicate with friends and family. So if someone is on your text list, you already have a certain amount of trust between you.
You can use this to your advantage to build a report with your customers that will have them doing business with you repeatedly. Customer rewards programs, exclusive offers, and simple messages giving them words of encouragement are all viable strategies for using SMS broadcasts.
Getting Started with SMS
To use SMS broadcasts to improve your marking strategies, you’ll first need to build a list of contacts. This is easier when using text alert services since they allow people to opt-in but also allow them to opt out for legal reasons. Using this method, you can build a directory of contacts that actually wants to be on your list and wants to engage with your brand.